How H&M Group Is Deploying AI Across Design and Merchandising
H&M Group has transitioned from experimental AI pilots to a core 'AI Foundation' that powers everything from design briefings to global inventory allocation.
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Profiles
The Profiles section of Fashion Innovation Stories.
Vntana: The 3D Asset Infrastructure Startup Fashion Brands Rely On
Vntana quietly became the plumbing behind fashion's 3D commerce pipelines. This profile traces how it got there, what it ships today, and where the company is heading next.
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Bold Metrics: Turning Body Data into a Fit Intelligence Business
Bold Metrics converts anonymised body measurement data into a fit-intelligence layer that apparel brands plug into their existing e-commerce stack. Here is what the company ships today, where it is heading, and what public sources still do not tell us.
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DressX: From Digital-Only Garments to an Enterprise AI Suite
DressX built its name selling purely digital garments. Today it ships the DRESSX AI Suite, a modular set of enterprise AI products covering virtual try-on, studio imagery and e-commerce guidance for fashion and luxury brands.
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Cala Is Now Mercer: A Supply-Chain Startup, Rebuilt
The startup that made sketch-to-ship supply-chain services accessible to emerging brands now presents itself as Mercer, a unified platform for design, production and logistics. Here is what public sources tell us — and what they do not.
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6 Fashion-Tech Startups That Rebuilt Around a Niche and Survived
Broad platforms burned cash and credibility. These six fashion-tech businesses survived by going narrow — and each one signals something different about where durable value sits in this sector.
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PLM in Fashion: Choosing Between Centric, PTC, Backbone, and WFX
A structured framework for fashion operations leaders to evaluate the industry's leading PLM platforms, from enterprise giants to agile cloud-native solutions.
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Digital Product Creation at Hugo Boss: What Public Reporting Reveals
An in-depth look at the Hugo Boss 'CLAIM 5' strategy, exploring how the brand leverages 3D design and PLM integration to lead the industry in digital product creation.
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The Pattern-Automation Category: Who Is Building What
From established CAD platforms to open-source drafters and AI-native generators, the pattern-automation category now spans four distinct segments. Here is who is building what, and which segment fits your operation.
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Company Profile: Vizoo — Making Physical Fabric Machine-Readable
Vizoo built its reputation on one hard problem: turning a physical fabric swatch into a file that 3D software can actually trust. This profile covers what it ships today, who uses it, and where the company is heading.
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Company Profile: Refabric — AI Design Generation for Apparel Teams
Refabric positions itself as an AI design platform for apparel teams, covering everything from generative design to on-model photography. Here is what the company ships today, where it is heading, and what public sources still do not tell us.
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Company Profile: Seddi — From Fabric Physics to Product Visuals
Seddi earned its reputation on the physics of fabric. Its current product, SEDDI Decorator, targets a different problem entirely: helping promotional distributors and decorators close deals faster with production-ready visual proofs.
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Company Profile: Browzwear — 3D Sampling's Longest-Running Bet
Browzwear built its reputation on 3D garment simulation, but it now positions itself as an end-to-end digital product creation platform. Here's what that shift looks like from the outside.
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Company Profile: Heuritech, Now Part of Luxurynsight
Heuritech built its reputation on reading social images to predict fashion demand at the attribute level. Since its acquisition by Luxurynsight, that capability now sits inside a broader luxury data-intelligence platform.
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Company Profile: Raspberry AI — Design Generation for Brand Teams
Raspberry AI has built a generative design platform purpose-made for fashion brand teams — covering everything from sketch-to-render to AI product photography. Here is what the company ships today, where it says it is going, and what public sources still do not tell us.
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